Industry spotlight

An interview with Melissa Collins, UK PR Manager for womenswear at River Island

Melissa Collins is the UK PR Manager for womenswear at River Island – a high street retailer well known for its stylish, affordable fashion. River Island has over 350 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.

Melissa is responsible for ensuring that River Island develop and present a consistent brand identity and image to the press. The media then feed this image through to the consumer via magazines, newspapers, TV/radio and online sites. Melissa works with a team of seven who are constantly liaising with, bloggers, journalists, stylists and presenters, whether it’s by sending samples or selling-in news stories.

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