• business finance 01
  • Forensic Accounting Level 3
  • Extended Award in eSports Business Industry and Tourism
  • business finance 02
  • business finance 03

Overview

This qualification is for learners who want to start a career in marketing. It is designed for post-16 learners and can be taken as part of a wider study programme. It is an ideal qualification for learners intending to progress to direct employment in marketing or to a marketing Apprenticeship.

Course description

The qualification has been developed in consultation with employers in the marketing sector. This means that it will enable learners to develop the skills and behaviours that give them the best opportunity to be successful in applying for work.

All the content of the qualification is mandatory and relates directly to the skills, knowledge and behaviours expected by employers in the marketing sector. Learners will also cover broader skills in literacy and numeracy, which will help them to progress. Learners will develop other transferable technical and practical skills in communication (working with colleagues and customers), and research and project work (giving them the opportunity to show reflective practice by suggesting different approaches to solving a problem)

What areas will I study?

The areas learners will cover include:

  • marketing in business In this introductory unit, you will gain an understanding of how marketing works to help make businesses successful through understanding the needs, wants and aspirations of their customers, and satisfying them by selling products or providing services they want.

This unit will give you the knowledge and understanding to progress to employment as a marketing and branding assistant, or marketing and communications assistant in marketing departments or marketing agencies.

  • research the marketing of a product or service In this unit, you will be exploring the tools, techniques and marketing mix used for the successful marketing of products and services. You will plan and carry out research, and analyse and present research data on the marketing of products and services.

This unit will give you the knowledge, personal and vocational skills, and behaviours to progress towards roles such as marketing and branding assistant, and marketing and communications assistant in marketing departments and marketing agencies.

  • create digital marketing communications In this unit, you will explore data on different types and uses of digital marketing communications and channels, and discover how to select suitable communications and channels to market products and services to target audiences. You will gain practical skills in creating digital marketing personas and designing and creating digital marketing communications for a selected product or service. You will optimise digital marketing communications and review their effectiveness in meeting specified objectives.

This unit will give you the knowledge, personal and vocational skills and behaviours to progress towards roles such as marketing and branding assistant, and marketing and communications assistant in marketing departments or marketing agencies.

  • plan and present a marketing campaigning. In this unit, you will work to select and use suitable information to plan a marketing campaign aimed at a specific target market. You will gain practical skills in developing a marketing mix and materials for the marketing campaign to meet a specified brief. You will prepare and deliver a marketing campaign presentation to an audience and use feedback received to review the campaign. You will build on the knowledge and skills developed in Units 1, 2 and 3 by using what you have learned in a specific context.

This unit will give you the knowledge, and personal and vocational skills and behaviours to progress towards roles such as marketing and branding assistant, and marketing and communications assistant in marketing departments or marketing agencies.

Learners will also cover broader skills in literacy and numeracy, which will help them to progress. Learners will develop other transferable technical and practical skills in communication (working with colleagues and customers), and research and project work (giving them the opportunity to show reflective practice by suggesting different approaches to solving a problem)

Course options

Age range Start Fees Duration Further Information
16-18 September 2022, Duration: 1 Academic year - 1 Academic year Any course under level 4 for 16-18 year olds is likely to be free.
19-23 September 2022, Duration: 1 Academic year £633.00 1 Academic year In many cases courses fees are reduced or even free, please note this depends on your circumstances, for example if you claim JSA, you may be eligible for your fees to be reduced. Please speak to a member of staff for more details.
24+ September 2022, Duration: 1 Academic year Please contact the college for fee information 1 Academic year In many cases courses fees are reduced or even free, please note this depends on your circumstances, for example if you claim JSA, you may be eligible for your fees to be reduced. Please speak to a member of staff for more details.