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Summary

This technical level qualification is aimed at 16 to 18 year olds and 19+ learners who are seeking to develop skills and knowledge in both business and marketing communications for entry into marketing and sales support roles.

Description

This qualification also prepares learners for broader study within the field of marketing and the AQA Level 3 Technical Level qualification in Business: Marketing.

This qualification places an emphasis on the development of a broader range of marketing skills (such as research, stakeholder engagement, business ethics etc).

Typically learners will have five GCSEs at A* to C, preferably including English and maths. Achievement in a creative subject such as art or media would also be beneficial.

This qualification has been developed with the Chartered Institute of Marketing who have created professional standards in partnership with employers.

Key Areas

  • An introduction to the establishment, growth and survival of a business
  • Key concepts and terminology of marketing and how it fits within the organisation
  • Main elements of marketing communications, customer relationship management, communications
  • Methods and tools, development of an outline marketing communications campaign
  • Key concepts associated with digital marketing
  • Understanding legal, ethical and social concerns influencing business activities
  • Marketing research and the roles and functions within this area of marketing
  • Understanding of a range of organisational stakeholders beyond the customer
  • How to plan for, deliver and evaluate collaborative projects exploring the importance of team Dynamics and cooperation

What Next

The Qualification is suitable for any who wants to progress into higher education or an apprenticeship and employment.

Entry Criteria

Level 2 Business and GCSE Grade C or above in English and maths or level 2 equivalents for maths and English Functional Skills or 5 GCSEs Grade A-C (including English and maths)


Course options

  • 2018/19 Full Time Day

    Provider

    South & City College Birmingham

    Location

    Digbeth Campus


    Mode of attendance

    2018/19 Full Time Day

    Days

    Please contact the college for days of the week

    Age range Start Fees Duration Further information
    16-18 September - 1 Academic Year(s) Any course under level 4 for 16-18 year olds is likely to be free.
    19-23 (no level 3 qualification) September - 1 Academic Year(s) Any course under level 4 for 19-23 year olds without a full level 3 qualification is likely to be free, please contact the college for further information
    19-23 (with 1 or more level 3 qualifications) September £3,500 1 Academic Year(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    24+ September £3,500 1 Academic Year(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    Hours Per Week Study Details Minimum Age Average Class Size Max Class Size Material Fees International Fees
    NULL NULL 16 NULL NULL 0.00 5000

    Leisure Program Fees Further Information International Comments
    0.00 NULL NULL
    To apply for this option, click here:

Other ways to apply...

If you prefer to get in touch without applying online, our admissions team will be happy to help:

We do our utmost to update our websites as often as possible, sometimes unfortunately the information we upload may be out of date.

To find out more please call us on 0800 111 6311. Please note, any fees displayed on this page are for guidance purposes and are subject to change.

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