Apprenticeship Standard Digital Marketer
The role of a digital marketer is to design, build and implement digital campaigns across a variety of online and social media platforms. A digital marketer will typically be working as part of a team in which they will have responsibility for some elements of the overall marketing plan or campaign.
This Apprenticeship has been designed to meet the needs of employers, to either upskill their workforce or recruit new talent. The Apprenticeship Standard Digital Marketer consists of the digital marketer standard, Level 2 maths and English, technical competencies, technical knowledge & understanding, underpinning skills, attitudes & behaviours and one internationally recognised vendor or professional qualification.
On completion of the Apprenticeship, you will gain the opportunity to become a professional member of the Chartered Institute of Marketing and/or Associate membership of the British Computer Society.
There is an End Point Assessment where the apprentice will produce a summative portfolio, synoptic project, employer reference and undertake an interview with an independent assessor. This will be graded as a Pass, Merit or Distinction.
What areas will I study?
The main areas of study are:
- Written communication
- Customer service
- Problem solving
- Using digital tools effectively
- Digital analytics