Media & Photography

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Summary

The role of a digital marketer is to design, build and implement digital campaigns across a variety of online and social media platforms. A digital marketer will typically be working as part of a team in which they will have responsibility for some elements of the overall marketing plan or campaign.

Description

This Apprenticeship has been designed to meet the needs of employers, to either upskill their workforce or recruit new talent. The Apprenticeship Standard Digital Marketer consists of the digital marketer standard, Level 2 maths and English, technical competencies, technical knowledge & understanding, underpinning skills, attitudes & behaviours and one internationally recognised vendor or professional qualification.

On completion of the Apprenticeship, you will gain the opportunity to become a professional member of the Chartered Institute of Marketing and/or Associate membership of the British Computer Society.

There is an End Point Assessment where the apprentice will produce a summative portfolio, synoptic project, employer reference and undertake an interview with an independent assessor. This will be graded as a Pass, Merit or Distinction.

Key Areas

The main areas of study are:

  • Written communication
  • Research
  • Technologies
  • Data
  • Customer service
  • Problem solving
  • Analysis
  • Implementation
  • Using digital tools effectively
  • Digital analytics

Entry Criteria

There are no entry requirements but you must achieve Level 1 in the initial assessment.

What Next

Qualification progression route:

  • Higher Apprenticeship in Digital & Marketing
  • HNC Business & Management

Potential job roles:

  • Digital Marketing Assistant
  • Digital Marketing Co-ordinator
  • Content Co-ordinator
  • Email Marketing Assistant
  • Digital Marketing Technologist
  • Search Marketing Assistant
  • Online Marketing Co-ordinator


Course options

  • 2019/20 Day Release

    Provider

    South & City College Birmingham

    Location

    Digbeth Campus


    Mode of attendance

    2019/20 Day Release

    Days

    Please contact the college for days of the week

    Age range Start Fees Duration Further information
    16-18 Throughout the Academic Year | 2019/20 - 18 Month(s) Any course under level 4 for 16-18 year olds is likely to be free.
    19-23 (no level 3 qualification) Throughout the Academic Year | 2019/20 - 18 Month(s) Any course under level 4 for 19-23 year olds without a full level 3 qualification is likely to be free, please contact the college for further information
    19-23 (with 1 or more level 3 qualifications) Throughout the Academic Year | 2019/20 £0 18 Month(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    24+ Throughout the Academic Year | 2019/20 £0 18 Month(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    Hours Per Week Study Details Minimum Age Average Class Size Max Class Size Material Fees International Fees
    - - 16 - - 0.00 0.00

    Leisure Program Fees Further Information International Comments
    0.00 - -
    To apply for this option, click here:
    Or click here to enquire:

    Other Options:

  • 2018/19 Day Release

    Provider

    South & City College Birmingham

    Location

    Digbeth Campus


    Mode of attendance

    2018/19 Day Release

    Days

    Please contact the college for days of the week

    Age range Start Fees Duration Further information
    16-18 Throughout the Academic Year | 2018/19 - 18 Month(s) Any course under level 4 for 16-18 year olds is likely to be free.
    19-23 (no level 3 qualification) Throughout the Academic Year | 2018/19 - 18 Month(s) Any course under level 4 for 19-23 year olds without a full level 3 qualification is likely to be free, please contact the college for further information
    19-23 (with 1 or more level 3 qualifications) Throughout the Academic Year | 2018/19 £0 18 Month(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    24+ Throughout the Academic Year | 2018/19 £0 18 Month(s) You are eligible for an advanced learning loan; please visit our advanced learning loan information page to find out more.
    Hours Per Week Study Details Minimum Age Average Class Size Max Class Size Material Fees International Fees
    - - 16 - - 0.00 0.00

    Leisure Program Fees Further Information International Comments
    0.00 - -
    To apply for this option, click here:
    Or click here to enquire:

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