HND Business (Marketing)
This course is awarded as a Pearson BTEC Level 5 Higher National Diploma in Business (Marketing)
Business is exciting and dynamic requiring resilient and adaptable people. This course focusses on developing students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world.
The course will also provide opportunities for students to develop their knowledge, skills, personal attributes and techniques for a future in the global business environment.
Learning and Teaching
A variety of learning and teaching opportunities will be available on your course, approximately 30% of your learning will include lectures, tutorials and class room based learning supplemented by workshop activities. Studying can include individual and group working.
Higher education courses also require students to undertake independent study and so approximately 70% of your studies will be through independent learning, research, reading and completing assessments. Independent study can also include working in the library or joining a study workshop at the College where you can gain support on study skills.
Approximately 61% of assessments are course work based, 36% are in person which may be a presentation or time constrained tasks and only one module has a formal exam. Assessments are designed to reflect the diverse business sector and so could be for example a live project, a case study, report or project.
The course aims to develop a broad knowledge and awareness of key aspects of the global business sector through the study of 120 credits per academic year with a total credit value of 240 credits (equivalent to the first 2 years of an honours degree).
Year 1 - Level 4 Units
Six core units:
- Business and the Business Environment
- Marketing Essentials
- Human Resource Management
- Management and Operations
- Management Accounting
- Managing a Successful Business Project
In addition to the core units there are two optional units which have been selected to meet the requirements of the HNC Business Exit Award.
- Entrepreneurship and Small Business Management
- Financial Accounting
Year 2 - Level 5 Units
Two core units:
- Research Project
- Organisational Behaviour
Five specialist and optional units:
- Product and Service Development
- Integrated Marketing Communications
- Digital Marketing
- Business Strategy
- Developing Individuals, Teams and Organisations
The overall qualification will be graded at Pass, Merit or Distinction depending on unit achievements.
What areas will I study?
You will study 15 units on this course, each unit has a credit value of 15 credits, except for the Research project which has a credit value of 30 credits.
The units to be studied are:
*Business and the Business Environment (15 credits). The aim of this unit is to provide students with background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate.
*Marketing Essentials (15 credits). Marketing essentials introduces the principles of marketing, enabling students to develop a basic marketing plan and to employ elements of the marketing mix. During learning of the underpinning theories and frameworks, students will also be able to relate these to real-world examples, including products/services that may be encountered in our daily lives.
*Human Resource Management (15 credits). The aim of this unit is to enable students to appreciate and apply principles of effective Human Resource Management (HRM). This unit will explore the tools and techniques used in HRM to maximise the employee contribution and how to use HR methods to gain competitive advantage.
*Management and Operations (15 credits). Developing an understanding of the difference between the function of a manager and the role of a leader. Students will consider the characteristics, behaviours and traits which support effective management and leadership.
*Management Accounting (15 credits). An introduction to the fundamentals of management accounting which apply to the wider business environment and the organisations which operate within that environment. Students will explore how management accounting uses financial data to aid planning decisions, and the monitoring and control of finance within organisations.
*Managing a Successful Business Project (15 credits). This unit is assessed by an externally Pearson-set assignment theme. The theme and chosen project within the theme will enable students to explore and examine a relevant and current topical aspect of business in the context of the business environment.
The aim of this unit is to offer students an opportunity to demonstrate the skills required for managing and implementing a project. Students will undertake independent research and investigation for carrying out and executing a business project.
*Entrepreneurship and Small Business Management (15 credits). The definition and scope of entrepreneurship and an understanding of the enablers and barriers to business start-up will be considered in this unit. Students will learn about the influence of national culture and economy on entrepreneurship and will explore the personal characteristics of entrepreneurs and the impact of personal situational factors, including education and background. Students will also learn about the role and importance of small firms to the economy, and about social enterprise and the social economy. Students will also be expected to understand the balance of risk and reward in starting a new venture
*Financial Accounting (15 credits). This unit introduces students to essential financial accounting principles and techniques which will enable them to record and prepare basic final accounts. Students will learn how to prepare accounts for sole traders and partnerships as well as limited companies.
*Research Project (30 credits). This unit is assessed by a Pearson-set assignment. Students will choose their own project based on a theme provided by Pearson (this will change annually). The project must be related to their specialist pathway of study (unless the student is studying the general business pathway). This will enable students to explore and examine a relevant and current topical aspect of business in the context of the business environment and their chosen specialist pathway.
*Organisational Behaviour (15 credits). The aim of this unit is to develop a student’s understanding of the influence culture, politics and power have on the behaviour of others in an organisational context. Students will be in a position to apply the principles of organisational behaviour to a variety of business situations.
*Product and Service Development (15 credits). Product and service development explores the journey from ideas generation through to the launch of a new product or service. It examines the processes behind new product development (NPD) and it also considers the potential risks involved. Through the combination of theory and practice students will develop knowledge and understanding and be able to apply that knowledge within either an organisational or entrepreneurial context.
*Integrated Marketing Communications (15 credits). This unit is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. While interrogating the underpinning theories and frameworks, students will also relate these to real-world examples, including promotions that are likely to be encountered in our daily lives.
*Digital Marketing (15 credits). Digital marketing introduces the major developments taking place in digital marketing. Designed to foster an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. This unit is aims to provide students with the knowledge and tools to work at part of a digital marketing team or go on to study more in this specific area.
*Business Strategy (15 credits). An awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation will be developed. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction. Aiming to develop sufficient knowledge and understanding of strategy to make a positive, efficient and effective contribution to the development of business plans and operational direction.
*Developing Individuals, Teams and Organisations (15 credits). The opportunity to appreciate that developing knowledge and skills to achieve high performance is a cross-organisation activity. Students will recognise that their own professional development is just one route to improving the performance of those teams and organisations in which they work. The context in which learning takes place and how development needs are linked to learning interventions aimed at supporting an organisation’s strategy will be reviewed. Aiming for students to appreciate the role of lifelong learning and to contribute to the development of others to make a positive contribution to the sustainable growth of an organisation.